With Lyndon Davies (ex-Oxford Diecasts and by popular repute a jolly good egg and model enthusiast) being recently appointed CEO of Hornby Hobbies PLC, us lot out there could compile a wishlist of positive things he might consider doing to regain our faith in the Corgi brand.
So if we're all well-behaved and make constructive suggestions, we might be able to define some possible tasks, and at the same time might save him from having to do some of the inevitable market research tasks which usually happen when there's a new Big Cheese at the top.
So to kick this off:
1] Desperately need some new Vanguards castings to revive a fading range which is limping along. It still has strengths and loyalties ...
2] .... but with a caveat that new castings need to look right. Several of the most recent castings have had horrible shapes (eg Escort Mk2, Mini Clubman etc). All good choices when announced, but big disappointments when they arrive in the metal; Vanguards used to be pretty good at the shapes, but dropped the ball badly after their new CAD system a few years back
3] Make the Collectors Club an enticing prospect again - it's barely on life support at the moment, offering virtually nothing to retain loyal membership or attract a new audience. Probably a fairly standard recipe - a magazine that is worth reading, a useful incentive/discount without loads of small print exclusions/restrictions, some member exclusive modelsa if possible, and some indication that whoever runs the club is responsive and cares for the members. All we see from the outside is apathy
4] Re-energise the forum. We put up loads of stuff - suggestions, queries, whinges etc - but very little happens here nowadays because there's rarely any Corgi responses to the points made. It could become a much more dynamic channel for two-way communication.